Riparian Studios was tapped this summer by the Nevada County Superintendent of Schools’ Tobacco User Prevention Education program (TUPE) to help produce a video as part of their ongoing efforts to educate parents about how nicotine and cannabis consumption have changed among teens. "There are a lot of new products on the market that didn't exist when today's parents were teenagers," said Marlene Mahurin, Tobacco Use Prevention Education program coordinator for the Nevada County Superintendent of Schools. "Our goal is to educate them on current youth trends with vaping and marijuana and provide support and resources."
The piece, spearheaded by producer Jeannine Glista and funded by a grant from the California Department of Education, was screened at back-to-school events across the county. Riparian Studios’ Val Camp acted as cinematographer while founder Kit Kohler was responsible for post production, including motion graphics. The video’s release was written up in the local press, including The Union.