MARCH 22, 2023 — Synchronized lighting start-up GlowFlock on Tuesday reached 100% of their fundraising goal in just 8 hours after a marketing campaign designed and implemented by Riparian Studios.

The brand, launched last year by Riparian is focused on filling a niche in the LED market for festival-goers and campers who love colorful, eyepopping lighting effects. The lights synchronize wirelessly and play their patterns in pixel-perfect harmony, creating stunning visuals that previously could only be achieved using either on-grid solutions or home-engineered set-ups that require complex soldering and programming to implement.

Riparian Studios launched the brand from the ground up in 2022, creating a logo, brand tone and manner and ads, overseeing both the creative and advertising strategy. All of that came to fruition yesterday when the crowdfund launched.

“We’re extremely happy for GlowFlock’s success,” says Kit Kohler, principal at Riparian Studios. “The founding tech team had a compelling piece of technology, and we were able to discover and tailor it to the market that existed in an otherwise crowded and heavily commoditized category. There’s nothing out there quite like GlowFlock.”

You can see the latest on GlowFlock’s crowdfund progress on their Indiegogo page.