If you run or work for a non-profit organization, you know that fundraising is a crucial part of what keeps you in operation. One of the most effective ways to reach potential donors and tell your organization's story is through video. In this blog, we'll explore some of the reasons why your non-profit needs a video.

Engages your audience: Videos are an effective technique to captivate and engage your audience. Whether you're promoting a fundraising campaign or sharing information about your organization, a well-produced video can be a powerful tool for reaching potential donors and supporters.
Shares your story: A film is an excellent way to tell your organization's story in a compelling and emotionally resonant way. By showcasing the work that you do and the impact that you have in and on your community, you can inspire potential donors and motivate them to support your cause.
Can be shared easily: In today's internet age, videos are easily shared on social media and other platforms. By creating a video for your non-profit, you'll be able to reach a wider audience and potentially attract new donors. Plus, you’ll have an easy tool to really show interested parties what your organization does.
Helps with fundraising: A new video every year can give you something moving to show to your big donors that will loosen purse strings by showing what you've done with the money they gave you last year. By showcasing the progress that you've made and the impact of their donations, you can demonstrate the value of their investment and encourage them to continue supporting your organization.
Enhances your online presence: A video is a valuable addition to your non-profit's online presence. Whether you're using it on your website or social media channels, a video can help make your organization stand out in a landscape of non-profits competing for donor dollars and volunteer hours.

In the end, there are lots of reasons why your non-profit needs a video. From engaging your audience and telling your story, to being easily shared and helping with fundraising, a well-produced video can be a just the tool to reach potential donors and supporters. By creating a video for your non-profit, you'll be able to enhance your online presence, inspire potential donors, and showcase the impact of your work in a moving and emotionally resonant way.

Ready to create a video that will showcase what your non-profit is all about, turning potential supporters into sustaining donors? Let’s chat.