Video is the most engaging marketing tactic you can use
- More than half of marketing professionals worldwide name video as the type of content with best ROI
- Sites with video have two more minutes of dwell time than sites that don't
- Experts now estimate that by 2017, almost 3/4ths of all internet traffic will be video
- Email open and clickthrough rates are higher, and unsubscribe rates lower
Video is more affordable now than ever
With the decreasing cost of equipment and the fact that distributing your content marketing is now basically free thanks to social media platforms like Facebook and YouTube, video content is more accessible than ever before--to organizations of all sizes.
Not all content is created equal
While the equipment is affordable, there has been a proliferation of content producers with varying degrees of talent. It is true that hiring specialized providers for each step of the production process will give you the best possible product--but that isn't suitable for everyone's budget.
Riparian Studios can scale to your needs
Riparian Studios is a company designed with low overhead in mind. Need a well-lit, off the cuff web video of you talking to the camera? We'll come out and shoot it, no problem. Need to put the polish on a national television campaign or show? We know who to call in.
With well over a decade of experience in professional television and video production, Riparian Studios knows how to make your project shine, no matter the scale, no matter the budget.
Video is flexible and useful
Venues for Video
- Your website
- Content marketing on social media, including YouTube, Instagram, Facebook, and Vimeo
- Presentations to clients or donors
- Fundraising events
- Company meetings
- Broadcast television
Idea Starters
- Bring to life the passion and professionalism of your organization with a documentary-style segment
- Capture the moment with a video documenting a major new project you're undertaking
- Tell your story in a medium that truly does it justice
- Demystify complicated subjects with animated infographics
- Recruit top talent, new clients, or donors